Challenge

Sedàe was preparing to launch a new retail concept, a curated fashion store rooted in New Zealand’s laid-back coastal lifestyle. Without a brand in market or a physical store yet built, they needed a compelling brand identity and strategy that could secure premium brand partnerships and generate early excitement.

Solution

We built a comprehensive brand framework that positioned Sedàe as a premium lifestyle destination from day one. This included brand strategy, visual identity, storefront and digital design, launch communications, and social content direction, all working cohesively to express their unique point of view.

By creating a brand that embodied the feeling of modern beach culture. Effortless, elevated, and aspirational, we helped Sedàe sell their story before they opened their doors.

Impact

Sedàe launched with high-end supplier partnerships already in place, a cohesive retail and digital experience, and a brand that immediately resonated with their audience. The strategic groundwork and premium visual identity gave them the credibility and confidence to launch strong and grow fast.

“Ciochetto Studio gave us a brand identity and strategy that didn’t just look good, it opened doors, secured partnerships, and set us up for launch success. Their expertise in building strategic, high-impact brand systems makes them an invaluable partner at any stage of business.”