Prime Innovation had a basic website and an early presence in the market, but lacked the clarity and impact to stand out in the IP space. Their brand felt too close to the world of traditional law firms, which made it difficult to connect with the different audiences they needed to reach founders, investors, and institutions. The challenge was to reshape their identity into something modern, confident, and distinctly their own.
Challenge
We rebuilt Prime from the ground up. Starting with brand strategy and messaging, we defined a clear story: Cultivate Ideas. This became the foundation for a new identity system and a digital platform designed to scale with them. We created a brand identity with flexibility across every touchpoint and designed a CMS-driven website that brings their services, glossary, and insights together into one cohesive system. The content framework we developed gives Prime a roadmap for building their presence and communicating with different audiences over time.
Solution
The transformation gave Prime more than just a refreshed look. They now have a brand with direction, one they can confidently stand behind as they grow their practice and expand their presence in the market. What began as a firm with a modest digital footprint is now positioned as an innovation partner with a distinctive identity and a platform built for the long game.
Impact