Challange

LPS works at the intersection of data, engineering, and infrastructure, delivering asset condition assessments that inform smarter decisions for utilities and contractors. But their brand lacked the clarity and contemporary presence needed to reflect the scale and sophistication of their work.

Solution

We repositioned LPS as a strategic infrastructure partner through a refreshed brand identity and messaging system designed to communicate with both technical and non-technical audiences.

To support early engagement ahead of their website launch, we crafted a series of dynamic, art-directed video assets that visualise their assessment process and rehabilitation outcomes in a bold, modern style — setting them apart from the dry, technical content typical in the sector.

Impact

The new brand and content toolkit gives LPS a sharper, more credible presence in the infrastructure space. Their visual assets are already being used in stakeholder presentations and partner outreach, helping to elevate conversations and build early momentum ahead of the full site rollout.