Challenge

Lavie Tennis Academy had a strong reputation on the court but lacked a clear brand identity off it. Their messaging and visuals didn’t fully reflect the calibre of their coaching, or the structured programs they’d developed for aspiring professional players. To grow, they needed a brand system that matched their ambition.

Solution

We redefined Lavie’s brand identity for the next generation of athletes — clarifying their three-tier player program and developing a visual system that was bold, premium, and athlete-focused.

Alongside updated typography, colour, and photography direction, we delivered a digital experience that supported their coaching philosophy, showcased success stories, and helped new families understand their pathway from beginner to elite.

Impact

Lavie now has a brand that reflects the discipline and confidence of its players. With a sharper identity and improved digital clarity, they’ve grown awareness, increased program bookings, and reinforced their position as the country’s premier performance tennis academy.

"Working with Ciochetto Studio has not only helped us create incredible designs and reinvigorated our brand, but they have also guided us through the process of rethinking our business model and values. As a result, we've emerged not only looking much better but also feeling much clearer about our future."