Finneys manages a diverse portfolio across pet care, home goods, and accessories — but their website didn’t reflect the scale or structure of the business. With all brands grouped under one generic interface, the site lacked clarity for partners, buyers, and suppliers. The challenge was to evolve their digital presence without overcomplicating the back end or disrupting current workflows.
Challange
We developed a modular website strategy designed to grow with the business. The approach focused on clear brand segmentation, improved trust signals, and SEO-friendly structure — all while keeping the user experience clean and intuitive. Alongside the web direction, we refined Finneys’ tone of voice and proposed a new brand system for presenting products online, backed by visual storytelling and category-specific architecture.
Solution
The updated direction helps Finneys position themselves as a premium, well-structured distributor, capable of supporting both existing clients and new brand partnerships. While the new site is staged for rollout, the strategy has already influenced internal communications and product marketing decisions.
Impact
