Challenge

Channeline had built a legacy manufacturing product, structural GRP liners for stormwater and sewer systems, but their brand and digital presence didn’t reflect their technical leadership or future direction. As new ownership stepped in, the challenge was to modernize the brand while retaining credibility with their existing engineering audience.

Solution

We redefined Channeline’s positioning as a performance-driven infrastructure partner, not just a pipe supplier. Through brand identity refinement, visual system updates, and a website overhaul, we elevated their presence and made their offering clearer to both technical buyers and infrastructure specifiers.

Impact

The new brand system and website gave Channeline the confidence and clarity to reintroduce themselves to the market. With a stronger visual language and clearer product hierarchy, they’ve sharpened their bid responses, improved partner engagement, and built a more scalable foundation for international growth.

"We came to Ciochetto Studio for a rebrand, but what we got was so much more. They didn’t just redesign our look, they helped us completely rethink how we present ourselves online. The new identity, product visuals, and marketing materials have completely elevated how we show up — and the feedback from clients since launch has been amazing. It finally feels like our website and brand are on the same level as our product."